Shreya Dua's profile

Search engine optimization

Title : Search Engine Optimization Services in Delhi

What is SEO?
SEO Stands for Search Engine Optimization. It means that it ranks the website on the search engines and  gets traffic from the website. It has an aim to improve your result page.
Difference Between Organic a
nd Paid Result?


 Position: Paid results appear on top of the search engine whereas Organic results appear underneath them.
Time: In Paid results you get instant results like in minutes whereas in organic results it takes more time to get results appear on search engines like in weeks months sometimes years also
Payment : In paid results you have to pay for the paid results you pay per click for cost per click basis you pay every time when a user clicks on your ad .
Whereas  in organic results you pay to google for showing ads and buying traffic .

Similarities between organic and paid result 
Keyword research :  For organic and paid search you need to do keyword research  and use search engines to enter keywords. You have to use these organic and paid searches.
Landing Page : It requires to create landing pages for both  organic and paid search  For SEO, the website needs to be connected by  your landing page . 
Traffic: The major goal for both organic and paid results is generating traffic. Most importantly both search traffic include user intent.  


How Search Engines Work?
 Crawling : The first step is crawling . it takes care of your website. It sends the web crawler. Sometimes we call  these web crawlers ‘robots’ or ‘spiders’  to check the website and see if they are updating or not  and find new pages and record the information about them.
Indexing : The second step is Indexing. It sends bots to store collected information into an index, tagging them with relevant search results. 
Ranking :  The final step is ranking. It is done only when crawling and indexing is done. Once your website is crawled then your site can be ranked.







Search engine optimization
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Search engine optimization

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